The Town Where Everyone Talks About Death

George Phillips has his death planned out. His wife Betty has planned hers. They have filled out an advance directive, outlining how they want to die.

Their neighbors across the street have filled out the same paperwork, as has the family next door. In fact, in La Crosse, Wisconsin, you're unusual if you don't have a plan for your death. Some 96 percent of people who die in La Crosse have an advance directive or similar documentation. Nationally, only about 30 percent of adults have a document like that.

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