Lean Back 2.0

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Date: 
2011-11-30 09:26:57
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A vision from Andrew Rashbass, chief executive of The Economist Group, on the impact that e-readers and tablets have had on reader behaviour, creating a 'lean-back' approach which demands an entirely new way of thinking from media companies. Digital is not a zero-sum game, he suggests, it is a huge growth opportunity.
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Type of Learning Material: 
Video
Original NID: 
11479